Grubhub's recent merger with the European delivery giant Just Eat Takeaway has only added to its problems, with investors losing confidence in the company's strategy and leadership. The global pandemic that spurred a surge in food delivery somehow left the once-prominent player behind. Insiders say Grubhub's sudden plunge was caused by a failure to adapt to the changing delivery space. By 2021, it was in a distant third place behind DoorDash and Uber Eats, controlling just 16% of the market. The well-established company started the year owning half the market, while its upstart rival DoorDash controlled only 17%.īut just 12 months later, it was suddenly neck and neck with DoorDash, with each controlling about 30% of the market, according to transaction data from Bloomberg Second Measure. This piece was originally published in August of 2021.Īt the start of 2018, Grubhub was still the king of food delivery. His departure and JET's interest in quickly exiting its US investment comes as delivery orders in North America are down 5% in JET's latest quarter, the company said in its statement. In October of 2021, Grubhub cofounder Matt Maloney announced he was leaving the company he helped build. Update: On April 20, 2022, European delivery company Just Eat Takeaway announced plans to explore a full or partial sale of Grubhub less than a year after closing the merger.
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